However, as you read, I do not use a DSA campaign as a supporting campaign, but mainly to discover opportunities. The disadvantage of these campaign(s) is that you have little control over the expression and the keyword that is chosen. For example, things can go wrong if there are customer cases on a site, these can be included in the keywords that will show you to customers. Moreover, a DSA advertisement is often quite simple to set up, while you can use extensive advertisements in other campaigns. compile.

DSA Ad: Sample DSA ad Extended Ad: Example extended advertisement DSA as inspiration It is therefore advisable to see this possibility in Google Ads as a you phone number list are the source of inspiration, to regularly check your DSA campaign and to add relevant keywords to your other campaigns, so that you have more control and offer the user an optimal user experience. Then feel free to contact us! In this new edition of 'We noticed this in the past two weeks ', 7 national and international blogs that touched us in the past two weeks. We hope you learn a lot from it! 1. Introducing a new way for sites to highlight COVID-19 announcements on Google Search Also this week we will of course kick off with the corona crisis. This time a message from Google about highlighting announcements about the corona crisis on websites.

This is now possible by implementing special structured data on the website. You can read exactly how to do that in the full article. Here you will find the full article 2. Desktop search is rising amid the work-from-home surge “Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising's corporate vice president. Not entirely surprising, of course, that searching via a desktop computer is increasing now that people often work from home. His main message is therefore to respond to the changing behavior of consumers. Here you will find the full article.