Tip consider what stage the persona is in – try holding a persona in an orientation stage and having it complete an action in a later stage. For example, refer to other relevant pages, which is also wise for the search engine. 6. Help the search engine Speaking of the search engine, what else does your page actually look like? Optimize your URL structure, your title tag and meta description. This ensures that you can convince a user in the search engine to click through to your page and thus guide users and the search engine from.

Tip: take a look at this video about improving on page SEO by Ewoud, so that you know exactly what to look out for. 7. Don't forget the text with things Singapore phone number list to images Do you use images in your text? Don't forget to mention a description or source. In addition, it is important to enter an alt text . This helps a search engine understand what's on your image. This also helps to be shown on Google Images. You can also include your keyword (focus) in your alt texts. Tip: In a tool like Screaming Frog, which you can use to crawl your website, you can see exactly which images still need alt text. Check out our Screaming Frog analysis video.

In Google Sheets you can use the =image() function to load an image. Export your Screaming Frog printout and copy it to your spreadsheet. Add a column with that image function and tada: write your alt texts in bulk. 8. Inspire with context and ideas SEO copywriting is really a profession in its own right as you have already understood. Once you've got a hold of your reader, you don't want to lose them. Therefore, as a final tip: surprise with additional and relevant content. Link to relevant pages, similar themes and, for example, think of cool video material or refer to an extensive white paper that you can use to enrich your SEO text.