A clear example of this is the BMW advertisement "Do you like to drive?" where you can see the hand of someone who is driving and you can receive those sensations, of freedom, you can even feel the aroma of the sea. This is what I mean. What is the benefit of your product? Now make your client live the feeling of having achieved that benefit. Do not deprive yourself, offer them all the luxury of details. I give you an example that will help you understand it better. Let's say I want to sell you some sneakers, okay? Well now I didn't want to make this example too long, but I think the purpose of this sensory stimulation is clear.
We appeal to the right hemisphere, that more creative one, so that it imagines the situation, and creates pleasant sensations that will be associated with the Latest Mailing Database product. These pleasant sensations are those that will push, in a more irrational way, to purchase. Conclusions to sell more As I have already told you before, all these neuromarketing "tricks" are not intended to deceive the customer, but to try to break any possible blockages that they may have towards the purchase. As you have seen, they are "tricks" that are widely used in more traditional advertising. And I'm sure you've ever succumbed to any of these tricks, if not all haha I confess that I have been a "victim of them" and I do not regret it.
Tell us in the comments if you have ever "fallen" for these "vile" neuromarketing tricks, or if you use them in your business to facilitate the buying process. Artificial intelligence in marketing is having a relevant impact. Here's what you need to know to stay current and prepare for what's coming or what's already started. Love it or hate it, the artificial intelligence revolution is here. People can't stop talking about ChatGPT , OpenAI, and how AI will fundamentally change the world. Marketers around the world are obsessed with the newfound power of AI. Amidst the amazement at what AI is capable of, marketers are faced with an existential question, which if you will, is somewhat daunting when you think about it: Is this the end of marketing as we know it? After all, you can ask ChatGPT almost any question and get an exact answer.