First, it asks a question in the title that it doesn't answer, which often leads to disappointment (see above). Obviously, the writer couldn't tell you for sure whether your content turns people off or not, which raises the question of why the writer would choose to use this technique in the first place. Jordan Phone Number List Full disclosure - I've done this plenty of times, so no judgment. Second, it's too short. I'm all for brevity of content, if any, but this article is just a little too Jordan Phone Number List exhausted on the actual content. Essentially, it's 500 words that boil down to "don't be too self-promotional." The post offers nothing in the way of practical advice on how to create better articles, and does little more than refer to a third-party white paper

Which probably contains far more useful information - which the author chose not to. bind for some reason. There's nothing "wrong" with this post per se, it's just not necessary . There's no actionable advice, no unique insight, and no reason to read it. Try harder - your audience deserves better. 4. Spend more time creating compelling headlines If you want to Jordan Phone Number List replicate any of the elements of clickbait in your ads, emails, or content, make that your headlines. Curiosity Gap Example of Betteridge's Law of Titles No, I also find it hilarious that Jezebel has an “Air Conditioning” blog tag. There is a saying known Jordan Phone Number List as Betteridge's Law of Titles, named after British journalist Ian Betteridge, which states that while a title can be posed as a question, the answer is almost always 'no'.

In other words, asking questions in headlines is lazy at best, and deliberately misleading at worst - not to mention that they're often viewed much more negatively than "direct" headlines. Jordan Phone Number List However, a notable exception to this principle is when your content is data-focused. Framing titles as questions when referencing data can be much more effective than reading them directly. Consider two titles of real blog posts, both published by Moz. Jordan Phone Number List Both articles covered the same topic and both contained hard data. The first was written by our own Larry Kim: